7 Ways to Nail the Skyscraper Technique | Ep. #92

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 31 October 2016

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers. Time Stamped Show Notes: 00:26 – Today’s topic: How to Nail the Skyscraper Technique in 7 Ways 00:35 – Skyscraper Technique was coined by Backlinko 00:43 – Look to create content 10x better than the first result 01:08 – Number 1: Add content that is more advanced 02:38 – Number 2: Have unique data 03:12 – Number 3: Make your content really simple 05:01 – Number 4: Promotion 05:10 – BuzzSumo 05:32 – EmailHunter 06:23 – Number 5: Utilize your headline 06:38 – Google “Copy Blogger Headline Formula” 07:05 – Focus on crafting a good headline 07:41 – Number 6: Make use of content upgrades 08:30 – Number 7: Use analysis and testing for long form blog posts 08:35 – Use Crazy Egg for A/B testing 08:53 – What helped increase to increase readership Blog post that is conversational Blog post that asks questions throughout Small images that help bring about main points Paragraphs 3 to 6 lines tend to create more engagement 09:53 – That’s it for today’s episode! 3 Key Points: A better post doesn’t necessarily mean a longer one. Simplicity in content is extremely important. All SEO tools don’t work for all businesses. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm your host Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about seven ways to nail the skyscraper method.
1:02.0	So I'm going to talk about the skyscraper method really quick.
1:04.5	This is a term that was coined by our friend Brian Dean,
1:08.2	also known as Backlinko.
1:09.9	And the idea behind a skyscraper at a very high level is that you're looking to create content that is 10X better than the first result.
1:18.0	So let's say for example you are trying to talk about well search engine search engine optimization, for example.
1:23.7	And then you Google search engine optimization,
1:25.8	you take a look at the first three results.
1:27.8	You know, what really stands out about them?
	...

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