How to Rank Higher on YouTube | Ep. #335

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 1 July 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #335, Eric and Neil discuss how to rank higher on YouTube. Tune in to learn how you can successfully get your video ranking to new heights on YouTube and why a putting out a 20-minute video is better than a 2-minute one. Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank Higher on YouTube 00:51 – YouTube tags help the algorithm figure out what the video is about 01:06 – You have different keywords and you need to know which keyword drives traffic 01:16 – Check out Keyword Tool, SEMrush and Google Search Console for keyword performance 01:36 – YouTube looks at your engagement 01:54 – Between a shorter video and longer one; the longer one will rank higher because YouTube tracks the length of time viewers stay engaged with the video 02:18 – The longer people stay on YouTube, the more engaged they are and the more money YouTube makes from their ads 02:53 – If you want to build your watch time, think about building a playlist 03:03 – Playlists can get people to watch over time 03:31 – VIQ and TubeBuddy can help with the tags people are using on their videos and other statistics 03:56 – TubeBuddy’s tag explore can help you find recommended tags 04:10 – To do well, upload videos consistently and share them to other channels to increase engagement 04:27 – It takes time to see results on YouTube 04:44 – Neil sees improvements on his YouTube videos after promoting them everywhere 04:52 – Eric’s Growth Everywhere YouTube channel is growing on its own 05:06 – Eric learned that once you get 10K subscribers, you’ll start to grow fast 05:30 – There’s an inflection point 05:50 – That’s it for today’s episode! 3 Key Points: The longer your videos are, the greater your chance at a longer engagement time which will inevitably boost your ranking. Upload videos consistently and in large quantities if possible. From YouTube, promote your videos on as many channels as you can to establish your following and increase your engagement. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Errit Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about how to rank higher on YouTube.
1:02.0	So we've talked a little bit about YouTube in the past from an advertising
1:05.0	perspective, but we haven't really talked about how you can optimize your YouTube
1:10.1	SEO. So I think the one thing that, well I guess I'll kick it off and then Neil and I can just jump around. But you do want to think about the tags that you're putting in, right? So basically, you know, tags are, you know, it helps to kind of the algorithms
1:25.4	figure out what your video is about. So you can write, you know, let's say your videos on
1:29.8	dating for example, so maybe it can be, you know know how to ask somebody out on a date or
1:34.4	dating tips right so you have different keywords in there but the question is how do you
1:38.2	do the research on which keywords actually drive volume so definitely you should look at keywords in YouTube you can use a keyword
1:45.3	like keyword tool like keyword tool that I. Oh I know you can use the more traditional keyword research
	...

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