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Marketing School - Digital Marketing and Online Marketing Tips

7 Simple Hacks to Generate More Upsells | Ep. #725

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 26 July 2018

⏱️ 5 minutes

🧾️ Download transcript

Summary

In episode #725, Eric and Neil discuss how you can generate more upsells. Tune in to hear 7 great hacks! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Hacks to Generate More Upsells [00:33] #1: If someone is buying from you, add an upsell immediately after their purchase (on a thank you page). [00:52] #2: Upsells won’t work unless you’re offering speed and automation. [01:27] #3: Make sure you have urgency built into your upsell. [01:44] #4: Check out bumps. [01:54] When checking out on ClickFunnels, they always have an offer on the check-out page, where you can tick a box and buy something cool for a good rate. [02:22] #5: Downsell. [02:34] #6: Use Google Correlate. [02:45] This will help you to see what people are buying/searching for right after they buy your product. [03:20] #7: Make sure your upsell is relevant. [03:35] If you sell an SEO course, then a design course, it might not make sense. [03:50] That’s it for today! [03:55] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your load time.

0:51.3

Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue, and I'm Neil Patel.

0:57.0

And today we're going to give you seven simple hacks to generate more upsells.

1:01.0

So hack number one, very simple. If someone is buying from you

1:05.5

you've collected a credit card information already, just add an order bump or

1:08.6

just add an upsell right after. You can put it on a thank you page

1:11.2

afterwards or you can be even more aggressive and have a thank you page and then a thank you thank you page right so it's so two pages after that is going to increase your cart value.

1:20.0

The biggest thing that most people don't realize with upsels is they won't work unless you're offering speed and automation.

1:26.5

So whatever product they're buying, let's say it's a wrinkle cream.

1:29.4

If your upsel lets them get the results faster where the wrinkles go away quicker or your

1:35.2

upsell is automated where it's like hey with less effort you can remove your

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