How to Grow Your Marketing Through Partnerships | Ep. #726

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 July 2018

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #726, Eric and Neill discuss ways to grow your marketing through partnerships. Tune in to hear what makes a great partnership. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Grow Your Marketing Through Partnerships [00:40] Partnerships can be collaborating with SEO software and doing joint webinars or doing an affiliate partnership. [01:06] Neil thinks a partnership means a win-win, where everyone benefits from the collaboration. [01:33] When doing collabs, if what you are promoting for the partner doesn’t meet your audience’s needs or interests, nothing will come of this joint venture. [02:01] Neil has over 100,000 YouTube subscribers. If someone who wanted to partner with him only had 2000, he would decline. [02:22] If you have a small amount of followers, you need to up the ante to make it worth your partner’s while (payment, etc.). [03:00] However, most partnerships will not be equal. [03:15] Figure out what you can leverage and how the partnership would be beneficial. [03:40] Joint webinars are a great way to partner up with other companies and people. [04:15] Virtual conferences have hit Neil up for email blasts, but he didn’t do it, because the numbers didn’t move him. [05:00] Neil and Eric both do partnerships. [05:34] When Eric was at Treehouse, to get started, they made a partnerships page. [05:50] Neil thinks when you’re starting out, bundling is a great way to create a mutually beneficial partnership. [06:18] Use AppSumo, which is a place that runs promotions or offers. [06:38] Be careful with AppSumo, though: they take a percentage from what you make. [07:06] That’s all for today! [07:08] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we are going to talk about how to grow your marketing through partnerships.
1:02.0	So where should we start with partnerships?
1:04.8	I mean, maybe we'll start off with kind of when we, the definition of what we think are, is
1:09.2	partnerships, right?
1:10.2	So for me, I look at recently some of the marketing we've been doing collaborating with, you know,
1:14.8	SEO software or tools out there and doing joint webinars.
1:18.2	That's an example of partnerships.
1:19.8	Other examples could be, let's say I just take like an affiliate partnership and I want to
	...

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