In episode #724, Eric and Neil discuss the channel you aren’t leveraging. Tune in to hear what new channel you need to try. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The 11 Billion Dollar Marketing Channel You Aren't Leveraging (But Should) [00:35] You aren’t leveraging the App Store! [00:38] Apple reported they have generated over $11 Billion in revenue from the App Store. [00:46] The Google App Store adds in even more revenue. [01:00] However, so few people are creating apps for their sites or products. [01:18] If you’re not on there, you are losing out! [01:35] It’s not a competitive space. [01:50] If you want more traffic, look for channels that are still growing. [02:10] A mutual friend of Eric and Neil’s used WP to build an app. [02:21] WP is how Marketing School and Growth Everywhere have apps. [02:40] Google Momentum is a great productivity add-on. [02:55] They just figured out how to start monetizing it. [03:30] Eric and Neil will try to leverage new channels all the time. If they don’t work, it’s not a big loss. [03:58] Look for tools like Buildfire, which will help you easily create and leverage an app in about an hour. [04:13] That’s it for today! [04:17] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.