The One Essential Thing That Most Marketers Miss | Ep. #601

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 24 March 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #601, Eric and Neil discuss the one thing that Marketers tend to overlook. Tune in to hear what you might be neglecting in your business plan. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:The One Essential Thing That Most Marketers Miss [00:50] You can’t build something great without a great team. [01:22] Hiring and recruiting are the biggest marketing hacks out there, but people often don’t think about this. [01:41] Algorithms always change and it makes it hard to stay popular or “on top”. [02:20] It doesn’t matter what channel you’re marketing through, but rather your brand is most important. [02:41] Focus on providing an amazing customer experience. [02:48] Use Zappos as an example of great customer service, [03:51] The CEO of Priceline realized that at the end of the day, it was all about his team and the people that make up the company. [04:49] Who? Is a great book that will teach you about the psychology of team building. [05:04] Primal Branding is another good resource. [05:18] Instead of spending time and money on logo and image, spend the time with your customers. [05:45] That’s it for today! [05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Ptoff.
0:58.0	And today we are going to talk about the one essential thing that most marketers miss.
1:02.0	So we're actually going to talk about two separate things Neil and I essential thing that most marketers miss.
1:02.6	So we're actually going to talk about two separate things,
1:04.5	Neil and I, but that way you'll get kind of two takeaways
1:07.4	from this.
1:08.1	So my take on this is that people tend to forget about,
1:12.1	at least for marketers, when I first started learning marketing, it was like,
1:14.8	man, I'm just gonna make a lot of money and learn all these tactics and stuff about me, me, me,
1:18.6	but at the end of the day, you don't build something big or you don't build something something you can't build something great without
	...

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