7 Secrets to Selling a High-Ticket Course with Paid Advertising | Ep. #1305

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 26 February 2020

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1305, we share the secrets to selling high-ticket courses with paid advertising. Live webinars often lead to successful conversion and you can even leverage your recorded webinars to gain traction from your audience. Tune in to hear all the ways you can follow up with prospective customers after a webinar! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Secrets to Selling a High-Ticket Course with Paid Advertising. [00:41] Why you want to choose live webinars rather than evergreen ones. [01:07] Up the traction to your recorded webinar by making it appear live. [01:31] Different ways you can follow up with prospective customers after a webinar. [02:37] Offering a free trial when all the other hooks have failed to work on a customer. [03:36] Drive your audience to a video which they can access immediately. [04:24] Why you might strongly consider dropping the price of your info product. [05:43] Learn how to scale a campaign from Alex Becker or others in your field. [06:36] Why having as many products as possible is key to making it with info products. [07:58] That’s it for today! [08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: John Maxwell Consulting.com Udemy Alex Becker’s Channel Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue.
0:54.0	And I'm Neil Patel.
0:56.0	And today we are going to give you seven secrets to selling a high ticket course with paid advertising.
1:02.0	So secret number one. Actually maybe you should go Neil because
1:06.2	you've had a really successful seven-figure course thing so you're going to go a secret
1:09.6	number one. Secret number one. Webnars are the easiest way to sell and I know that's not really a secret so I'm not going to use that as a secret.
1:16.9	But here's the key. Most people create either a live webinar or an evergreen webinar.
	...

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