Spotify Acquired 'The Ringer' Podcast ($15M In Revenues) - Here's What It Means | Ep. #1306

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 27 February 2020

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Spotify Acquired The Ringer. [00:42] The solid financial results for Spotify in Q4 of 2019. [00:56] How Spotify recognized exponential growth in podcast hours streamed. [01:24] Realizing that they needed to acquire a big podcast to double down on opportunities. [01:53] The impressive retention rates of the Marketing School podcast. [02:09] Why Spotify’s decision makes a lot of sense. [02:39] Keep in mind that all good channels eventually become crowded. [03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple. [03:48] The number of downloads The Ringer podcast is getting. [04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast. [04:50] How our podcasts and Eric’s own podcast are performing. [05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million. [06:25] That’s it for today! [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Spotify The Ringer Apple Leveling Up Podcast Bill Simmons on Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we're going to talk about how Spotify acquired The Ringer, which is a
0:59.2	podcast, it's actually a couple of podcasts, well they did about 50 million bucks in revenues in 2019,
1:05.0	and we're going to talk about what it actually means.
1:07.0	So I can go ahead and start things off and give a little context here
1:10.0	as to what's going on.
1:12.0	So first, I think it's good to talk about the financial results
	...

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