7 E-commerce Trends for 2020 | Ep. #1304

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 25 February 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1304, we share the top e-commerce trends for 2020 that you also want to tap into. We tell you how to use up and down-sales in your funnel, allow users to buy through chat, employ push notifications, and much more! Tune in to hear how the landscape of paid ads in e-commerce is changing! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven E-Commerce Trends for 2020. [00:31] Maximize your revenue by adding up-sales and down-sales throughout your funnel. [01:08] Get users to buy through chat by using applications like ManyChat or MobileMonkey. [01:36] How paid ads are changing in e-commerce, just look at Google and Olay’s partnership. [02:58] Leverage the data that you have to personalize the customer experience. [03:31] Use push notifications to send people back to your e-commerce site. [04:21] Create seamless experiences in-store and offline. [05:04] Consider a re-marketing ad for those who don’t buy or abandon their carts. [05:44] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ManyChat MobileMonkey Olay Ezra Firestone Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we're going to talk about seven e-commerce trends for 2020 and
1:00.0	Neil is going first. Trend number one, so you guys all know paid ads are increasing, that's nothing new there, but what
1:07.5	we're seeing in e-commerce that's becoming a huge trend is everyone is adding in upsells and downsells throughout their funnel.
1:16.1	You'll start seeing this more and more throughout the check out processes after
1:19.7	you put in a credit card because they already got your payment information and they're trying to get you
1:23.3	to buy more and more.
	...

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