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Marketing School - Digital Marketing and Online Marketing Tips

7 Metrics You Ought to Monitor in Google Analytics | Ep. #356

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 22 July 2017

⏱️ 6 minutes

🧾️ Download transcript

Summary

In Episode #356, Eric and Neil discuss the 7 metrics you ought to monitor in Google Analytics. Tune in to learn how you can use these metrics in Google Analytics to drive more traffic to your site and increase your ROI.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Metrics You Ought to Monitor in Google Analytics 00:37 – First metric is the bounce rate 00:54 – You can check which pages are causing the bounce and do necessary adjustments 00:59 – Second metric is the search traffic 01:01 – You can monitor it daily and make weekly comparisons to see the trends 01:21 – Neil started adding different languages on their website 01:56 – Third metric is the conversion 02:02 – You should be looking at where your conversions are coming from and if you’re hitting your goals 02:22 – Fourth metric is the time on site 02:42 – Check your time on site alongside your bounce rate 02:53 – Fifth metric is the site speed 03:00 – Site speed is a ranking and experience factor 03:20 – Sixth metric is social referrals 03:46 – Neil won’t spend more money on Facebook ads for USA because of its strict algorithm 04:12 – Seventh metric is pages per session 04:30 – You can pull lessons from the well performing pages and duplicate them for your other pages 04:39 – That’s it for today’s episode! 3 Key Points: By paying attention to the metrics, you can track your progress and make the necessary adjustments. First study the social platform where you want to have paid ads to make sure your money doesn’t go down the drain. Set goals for your business to see if you’re on the right track. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your load time.

0:56.0

Welcome to another episode of Marketing School. I'm Eritzu and I'm Neil Patel and today we are going to talk about seven metrics

1:00.8

you ought to monitor inside of Google Analytics. So the first metric I like to look at

1:08.0

is my bounce rate, right? You know, are people bouncing off my page immediately when they visit it?

1:13.2

You know, do I need to figure out do I need to deliver a better experience?

1:17.2

So I look at my bounce rate.

1:18.3

Basically I'll look at my landing pages as well and other pages that I have to make sure that more or less, you know, things aren't out of lack and one pages has an extremely high bounce rate on the others, you know, don't.

1:29.6

I like looking at search traffic and I monitor it daily. I compare it week over week so if today's

1:34.8

Monday I compare it over today's this Monday over last Monday and what that tells me is if things

1:41.3

are flat if they're going in a downward trend.

1:43.6

And this is really important

1:44.8

because sometimes a developer will make a silly little mistake.

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