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Marketing School - Digital Marketing and Online Marketing Tips

How to Retain Your Customers | Ep. #355

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 21 July 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #355, Eric and Neil discuss how to retain your customers. Customer experience has the largest impact when it comes to loyalty. When you treat your customers well—acknowledging their value as client and friend—they will stay true to you, refer you to others, and contribute to the long-term success of your company. Tune-in to find how you can keep your customers for the long haul. Time Stamped Show Notes: 00:27 – Today’s topic: How to Retain Your Customers 00:40 – People like dealing with people so visit your customers and build a relationship when you can 00:48 – It can be difficult at times, but you have to establish that relationship 01:17 – Add as much value as you can to your customers 01:24 – Your job is to make them look like a superstar so they’ll remember you forever 01:31 – Become their friend 01:44 – The onboarding experience affects retention more than anything else 01:50 – Look at the metrics for your onboarding 02:17 – For service-based businesses, Conversion Rate Experts will ask you about the experience 02:30 – They take the data to improve onboarding experiences and calls 02:48 – Some of Eric’s friends use Intercom for support 02:54 – Have great customer service 03:15 – It’s part of the experience 03:35 – Do what’s right for the customer 03:50 – Neil had a bad experience with a software company 04:08 – The owner didn’t assist Neil well 04:24 – Neil is a prime customer and when his order didn’t arrive on time, Amazon sent him a new product overnight and a rebate 05:25 – In the long run, a good experience will pay off 05:43 – People will remember how you made them feel! 06:15 – That’s it for today’s episode! 3 Key Points: Build a relationship with your customers and consistently work to add value to them. Your customers as friends, know their worth when it comes to the lasting success of your company. Great customer service will keep your customers happy and satisfied—they’ll even be willing to refer you to others. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school with

0:14.9

your instructors Neil Patel and Eric Sue.

0:18.6

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to

0:46.0

dream host or Google it find it check it out and it's a great way to improve your

0:50.8

low time.

0:52.0

Welcome to another episode of marketing school.

0:55.0

I'm Ertzu.

0:56.0

And I'm Neil Patel.

0:58.0

And today we are going to talk about how you can retain more customers.

1:01.0

So I was actually just talking with Neil over lunch

1:04.0

about this, but if your services-based business, simple way to retain customers. People

1:10.2

like dealing with people at the end of the day, so just visit them.

1:13.2

Visit them and build a relationship.

1:15.1

It seems like, you know, to do something human.

1:18.0

It's difficult sometimes, especially when I think about myself, like I just want to sit at home and work in my boxers and

1:23.8

leave me alone but you know that sounds nice it is really nice I think we both actually

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