3 Creative Ways to Attract Your Ideal Customer | Ep. #357

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 July 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #357, Eric and Neil discuss 3 creative ways to attract your ideal customer. Tune in to learn how you can draw the most curated customers to your website without coming off as spam. They’ll also discuss the benefits of hosting an event with a curated guest list of your liking. Time Stamped Show Notes: 00:27 – Today’s topic: 3 Creative Ways to Attract Your Ideal Customer 00:40 – Eric usually throws a dinner with marketing directors 00:59 – People like doing business with people 01:36 – Emailing potential customers is another way 01:53 – Neil puts remarketing pixels in the email 02:04 – Eventually, people will click the links 02:20 – Eric uses Dux-Soup which enables you to scan profiles on LinkedIn 02:38 – You can set the search parameters 03:05 – Dux-Soup is $15 a month 03:15 – Caffeine can keep your screen on 03:40 – Marketing School is giving away a free 1 year subscription of Olark which is a chat tool that you add to your site 03:54 – Subscribe, rate and review Marketing School 03:58 – Text MARKETINGSCHOOL to 33444 for those in the US 04:05 – That’s it for today’s episode! 3 Key Points: Hosting a dinner gives you the power you choose who to invite, making the dinner more exclusive. Customers will most likely click on your site when they see the value. Leverage online tools that can help you see who the right customers are for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of marketing school. I'm Errat Sue.
0:56.0	And I'm Meal Patel.
0:57.0	And today we are going to talk about three creative ways
1:01.0	to attract your ideal customer.
1:04.4	So one thing that we do when it comes to attracting ideal customers,
1:09.4	is it's not really the intention,
1:10.8	but this kind of happened that way but I just like
1:13.2	throwing dinners and actually I was in San Francisco this week throwing a couple of
1:16.9	dinners some that had you know some clients but mainly was just focused on
1:21.0	marketing directors so you have people that are not exactly clients,
1:24.4	but when you do things like that,
	...

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