7 Landing Page Hacks to Test in 2019 | Ep. #875

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 December 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #875, we discuss 7 landing page hacks. Tune in to see which ones you should test in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Landing Page Hacks to Test in 2019 [00:35] 1: Using a tool like Landbot to make a conversational landing page. [00:51] If you want an example of this, go to the Marketing School site. [01:15] 2: Have them schedule a call right after you collect the lead (using Schedule Once). [01:40] 3: Write concise copy. [01:54] Swiped has good examples of this. [02:10] 4: Do the opposite of what everyone else is doing. [02:30] Right now, people are using Google Sign-in. Try doing something else that helps assuage people’s privacy concerns. [03:21] 5: Post a video on your landing page. [03:44] 6: Create a longer landing page. [04:15] 7: Incentivize people. [04:52] That’s it for today! [05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about
0:59.0	seven landing page hacks to test in 2019.
1:02.0	So I'll go first. The first one is using a tool. You can use a tool like
1:07.1	Landbot. Landbot is Landbot. I. O'
1:10.8	Drift also has the same thing too, but you can make a conversational landing page where you have someone that is basically asking you questions and qualifying you.
1:17.6	It's a bot, but someone's still talking with it.
1:19.9	And if you want an example of this actually, you could go to marketing school
1:22.7	the I.O. And what Neil and I are doing right now is we're actually
1:25.1	collecting kind of people that are interested in team training. And
	...

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