How to Craft an Irresistible Headline | Ep. #876

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 24 December 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Craft an Irresistible Headline [01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy. [01:40] Don’t bait people, instead survey people using Survey Monkey. [02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline. [03:00] Have a hook. [03:12] Swiped has some of the best copywriters in the world, so draw inspiration from them. [04:18] Run an A/B Split Test using variations of the title. [05:22] Keep your hook the same, but change a small element of it to target different people. [05:28] That’s it for today! [05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Yil Patel.
0:57.0	And today, we are going to talk about how to craft an irresistible headline.
1:01.0	But for those of you around the world right now, it is, well, let's just call it happy
1:05.3	holidays because we don't know what religion you're part of. I mean, neither Neil and I are religious or
1:10.0	we're agnostic, let's put it that way.
1:13.0	God, there's no reason to say that, but hey, anyway,
1:15.3	so, you know, whether it's Christmas, happy holidays,
1:18.2	whatever, we wish you well, we hope you're safe.
1:20.8	So let's talk about how to craft an irresistible headline.
	...

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