Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink | Ep. #874

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 22 December 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #874, we discuss key marketing lessons we learned from the Red Bull vs. Monster Energy beverage war. Tune in to hear what lessons can be derived from this story. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink [00:55] Red Bull isn’t just a drink, but a brand. [01:03] A few years ago, they had a man ride a balloon near the Earth’s atmosphere and jump. [01:26] Red Bull got $100 Million in earned media from this stunt and their stock price jumped 7%. [01:40] Red Bull focuses on a simple product and extreme marketing. [02:00] Red Bull is all about building a community. [02:45] They love putting their logo on cars, teams, etc. [03:15] Monster is smaller. They came from Hanson Juices. [03:45] They rebranded from Hanson Energy to Monster Energy. [04:05] Red Bull owns 43% of the market share, while Monster owns 39%. [04:15] What works for one, may not work for another. [04:30] Consider that what works for your competitors may not work for you. [04:35] Use last-mover’s advantage: find the gaps in the market and fill them in. [05:20] 5 Hour Energy Drink looked at the market and filled in the gaps. [05:40] 5 Hour Energy is marketed towards 9-5er’s. [06:00] That’s it for today! [06:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel,
0:57.0	and today we're going to talk about key marking lessons learned
1:01.0	from Red Bull versus Monster Energy Drink.
1:03.6	So for those of you that don't know, give you a little context first.
1:06.7	Obviously, you know, Monster is a very big energy drink company.
1:09.4	So is Red Bull.
1:10.4	They're all, you know, really known worldwide. And worldwide and you know there's always these
1:13.7	wars going on so Neil and I have talked about Pepsi versus Coca-Cola for example
1:18.1	so there's a lot of lessons I can kick things off first go on so you know when you look at Red Bowl they're very you know they're not just
1:25.5	like an energy drink but they're like a brand they've got like a story around them and we
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