7: Evolving Your Business for a Higher Multiple w/ Street League Skateboarding’s Brian Atlas
Build With Rob
Rob Dyrdek
5.0 • 636 Ratings
🗓️ 27 May 2021
⏱️ 49 minutes
🧾️ Download transcript
Summary
Brian is now the President & COO of The Dyrdek Machine, but it all started with a business plan in the Rob & Big kitchen. SLS was Rob’s vision to take skateboarding into the realm of mainstream sports, but he needed someone to write the business plan and operate it. He and Brian teamed up, brought on capital partners through trial by fire, and eventually expanded the events business into SVOD. The evolution into media took the valuation from a 1.5x multiple to a 6x multiple and led to an acquisition.
Transcript
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| 0:00.0 | Welcome to Build with Rob. I am Rob Deirdick CEO and founder of the Deirdick Machine, a one-of-a-kind venture creation studio. |
| 0:11.3 | We are a company that creates companies by systematically fusing art, science, and magic through a process we call the machine method. |
| 0:24.5 | The art is the creative vision and the constant shaping and refinement of an idea. The science is the proven methods and time-tested fundamentals |
| 0:31.5 | of business. The magic is the intangible, universal luck that provides an unexplainable push towards success. |
| 0:40.3 | Each guest on this show is one of my do-or-dire partners and co-founders. |
| 0:45.3 | This show is an inside look at all the companies that we've created and the lessons we have learned along the journey. |
| 0:52.4 | Today I'm talking with Brian Atlas, my co-founder in Street |
| 0:56.3 | League skateboarding, and the president and COO of the Deardek Machine. SLS was acquired in a merger |
| 1:04.8 | with Thrill One Sports and Entertainment, creating the largest action sports media and entertainment company in the world. |
| 1:13.4 | The vision for Street League was to create a true professional skateboarding league where the best |
| 1:18.4 | pro skateboarders in the world would battle it out trick for trick on the sports biggest stage. |
| 1:24.4 | We created an innovative scoring system in a format that created exciting buzzer-beater moments |
| 1:30.2 | never before seen in action sports. SLS was unique in the fact that I funded the entire company |
| 1:36.6 | from the very beginning. A few years after it was launched, we decided to take on a venture investment. |
| 1:42.6 | Choosing to take on venture funding was a pivotal moment that changed our lives forever. |
| 1:47.7 | We'll talk about whether it was the right decision to take the leap from privately funded |
| 1:52.0 | to venture funded and all the things that we now take into consideration if and when we raise |
| 1:58.0 | money. |
| 1:59.2 | Brian Atlas, welcome to the show, man. Build with Rob, we're here. |
| 2:04.2 | You know what I mean? After all the talk, all the potential names, all of what it could be, |
| 2:08.7 | here it is. It's Build with Rob. Feels good. You know, how does it feel? How does it look? How does it |
| 2:13.8 | sound? Looks amazing, you know, the premium media experience. |
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