8: Luxury Works of Art for Elite & Celeb Clients w/ CCCXXXIII’s Christopher King
Build With Rob
Rob Dyrdek
5.0 • 636 Ratings
🗓️ 10 June 2021
⏱️ 53 minutes
🧾️ Download transcript
Summary
Rob wanted to lease a penthouse in Beverly Hills. Such a place manifested, and the previous tenant was Mr. King himself. A story of friendship, destiny, and a new luxury brand ensued. The push and pull within CCCXXXIII (“three thirty-three”) saw Christopher's obsession with detail, exclusivity, quality and experience go head to head with Rob’s ambition and grand vision. What they learned was that the business model must align with the obvious strengths of the brand.
Christopher King is a relentless Do-Or-Dier with an eagle eye for the finer details. He is often described by people who know him as a modern day Renaissance man. Even more than a designer, creator, innovator, and entrepreneur, he is a man with a vision. His brand, CCCXXXIII, is an embodiment of his vision; exclusive, high quality, limited edition products handmade by some of the finest craftsmen in the world.
Transcript
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| 0:00.0 | Welcome to Build with Rob. I am Rob Deirdick CEO and founder of the Deirdick Machine, a one-of-a-kind venture creation studio. |
| 0:11.3 | We are a company that creates companies by systematically fusing art, science, and magic through a process we call the machine method. |
| 0:24.5 | The art is the creative vision and the constant shaping and refinement of an idea. The science is the proven methods and time-tested fundamentals |
| 0:31.5 | of business. The magic is the intangible, universal luck that provides an unexplainable push towards success. |
| 0:40.3 | Each guest on this show is one of my do-or-dire partners and co-founders. |
| 0:45.3 | This show is an inside look at all the companies that we've created and the lessons we have learned along the journey. |
| 0:52.1 | Our guest today, the one and only Christopher R. King, co-founder and CEO of 33, the world's |
| 1:02.9 | finest bespoke luxury goods brand. |
| 1:07.0 | Chris is a wholly unique talent, a true gentleman with attention to detail that I have never seen before. |
| 1:14.4 | His desire to create the very best products created a lot of push and pull while we were developing this brand together. |
| 1:21.8 | You know, I really wanted to build and scale a huge luxury brand and he really wanted to stay hyper-focused on quality, |
| 1:29.0 | sourcing the best materials, and being a true artist. |
| 1:32.2 | And it really shows in all the products. |
| 1:34.5 | I mean, if you want a one-of-a-kind purple ostrich golf bag, this is your guy. |
| 1:39.9 | It was when he began creating these one-of-a-kind functional works of art for some huge |
| 1:45.4 | celebrities that it was clear where we had to evolve the business model. |
| 1:50.1 | Developing the right business model that aligns with your core values is essential to the |
| 1:55.5 | long-term sustainability of any business. |
| 1:58.9 | Christopher R. King, welcome to the Build with Rob show. |
| 2:02.6 | So good to be here, brother. |
| 2:03.6 | I mean, let's start first with the simple fact, okay? |
| 2:07.6 | We are partners in this great luxury brand 333, |
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