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Marketing School - Digital Marketing and Online Marketing Tips

7 Crazy Marketing Experiments That Will Change Your Business | Ep. #598

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 21 March 2018

⏱️ 8 minutes

🧾️ Download transcript

Summary

In episode #598, Eric and Neil discuss the 7 crazy ways you can improve your business. Tune in to hear how you can attract more customers and increase revenue! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Crazy Marketing Experiments That Will Change Your Business [00:40] #1: Run brand-related experiments. [01:04] Google relies on many factors when it comes to ranking and if people are searching for you, your rank will probably be higher. [01:47] #2: Build a repurposing framework. [02:35] Over 10% of podcast listeners make over 6 figures! [02:53] #3: Create your own podcast or advertise on some. [03:20] #4: Build a remarketing funnel that uses videos to tell your story. [04:19] Video has ten times more brand awareness than text or other forms of marketing. [04:30] #5: Showcase your daily life. [04:45] By documenting your work life, you will find that you will have an engaged community. [05:18] #6: What’s old is new again. [05:29] While people are spending on digital, this doesn’t negate the efficacy of older methods. [06:09] #7: If you are selling a high-ticket item and selling to wealthy clientele, consider sending a courier to their home or office with $1000 in cash and a note explaining that you want 30 minutes of their time. [06:50] A lot of people will take the call. [07:02] That’s it for today! [07:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to

0:46.0

dream host or Google it find it check it out and it's a great way to improve your

0:50.8

load time. Welcome to another episode of Marketing School.

0:59.0

I'm Eric Sue.

1:00.0

And I'm Neil Patel.

1:01.0

And today we are going to talk about seven crazy marketing

1:04.9

experiments that will change your business and it starts with Neil.

1:09.0

Sure so one of the biggest experiments that you should be running to drastically grow your business

1:16.0

is anything related to brand.

1:18.4

Here's what I mean.

1:19.7

If more people Google or search for your domain name or variations of it.

1:25.4

You'll rank higher for everything.

1:27.2

Google doesn't know who to rank higher if everyone does the same SEO, like BMW and General Motors. So they have to go to other external factors that

1:36.7

aren't just related to links on-page SEO to figure out who to rank. Because after someone

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