How To Run A Virtual Marketing Team | Ep. #599

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 22 March 2018

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #599, Eric and Neil discuss how you can run a virtual marketing team. Tune in for tips on how to manage remote workers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How To Run A Virtual Marketing Team [00:33] Neil was listening to Masters of Scale and the CEO of Zoom was talking about how 50% of their talent are remote workers. [01:05] Eric hires people from all over and they work remotely. [01:17] He does it not because remote workers are cheaper (they aren’t), but because they are talented. [01:45] Eric and Neil have been tapping into the virtual market for 10-15 years. [02:07] When running a virtual team, people have to specialize. [02:31] Neil finds that communication is better when everyone is on site. [03:10] 1:1 meetings are key for direct reports. [04:17] When you want people to perform their best, give them KPIs and other marks to hit; goal-setting is key. [05:40] Eric’s team uses Bonusly, which allows you to award points to people, which then translate to online dollars. It becomes a recognition tool that encourages a bit of competition. [06:15] On the agency side, they use HubStaff, which tracks the time of your employees. [06:36] It’s important to have a record of the time your virtual employees are working. [06:54] This doesn’t mean you should be a micromanaging snoop! [07:25] If you have to do this, they are probably not the right employee. [07:40] Virtual employees need to have a lot of discipline. [07:55] Eric and Neil operate their businesses using the Traction model. [08:24] Eric read The Coaching Habit and thinks it contained useful information for running a business. [08:52] That’s all for today! [08:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:52.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we are going to talk about how to run a virtual marketing team.
1:02.0	So it's interesting.
1:03.2	I was just driving here from work
1:05.9	and I was listening to a podcast with Reed Hoffman,
1:08.9	Masters of Scale, and the CEO of Zoom
1:12.3	was talking about how the 50% of their talent, so Zoom is a webinar or video
1:17.5	conferencing service that I use and it's really well done but 50% of their talent is not in Silicon Valley so they're
1:24.4	always hiring outside and this is no secret remote talent tapping into other areas
	...

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