How to Market an ICO | Ep. #597

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 20 March 2018

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Market an ICO [00:33] An ICO is an “Initial Coin Offering”. [00:36] A lot of people are releasing cryptocurrencies. [01:03] If you are a marketing agency, when working with an ICO, you have to “cover your ass”. [01:55] Some of the ICO’s have bad websites. [02:21] They’re using bad animations and insider lingo that doesn’t help to further their business. [02:40] You will do much better if you don’t use insider lingo and instead create a simplistic video explaining your product and its value. [03:10] Keep it simple! [03:17] ICO are now maxing out their Telegram groups (which means they have more than 75,000 people in that group). [03:45] One way to grow your telegram group is to blast your email list. Eric did this when working with Polygram. [04:00] The first email drove people to the Telegram group. [04:15] They also airdropped tokens for free because of referral programs, etc. [04:44] Celebrity endorsements aren’t the best idea. Instead, use crypto-influencers, as they draw in the right type of customer. [05:20] Right now, there are a lot of people writing white papers. You want the write type of people writing these (professors, influencers, etc.). [06:00] You can use Inbound Junctions to create press for your ICO. [06:07] Leverage email lists. [06:10] Promote partnerships with other ICO’s. [06:15] Create a Reddit channel. [06:31] Engagement is so important. [06:50] Have people manage communities and chat rooms. [07:12] Facebook has banned any sales ads referencing cryptocurrency. [07:53] That’s all for today! [07:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:56.0	I'm Eric Sue and I'm Neil Patel and today we're going to talk about how you can market an ICA.
1:01.0	So Neil, first and foremost, what is an ICO?
1:03.4	ICO's initial coin offering. A lot of people are releasing tokens, like you're seeing
1:08.9	Bitcoin and Ethereum. They're using things like Ethereum and building off on top of it and raising money.
1:15.0	Kick was an example. A telegram, they just did a huge raise.
1:19.0	850. Their goal is to do $2 billion.
1:22.0	They just raised $850 million with the goal of 200
1:25.4	billion. These are all examples of ICOs. Yeah so let's talk about this in the
1:31.6	context of a marking agency first.
1:33.0	So we do help blockchain companies, but if you're a marking agency or you're trying to help people with an ICO,
	...

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