What if I told you the videos you think are too awkward to post could actually be the very thing that takes you to over a million dollars in sales?

Today we have with us a special guest who's going to tell you exactly what he did to get his brands generating over eight figures a year.

How cool is that? Pretty cool, I think.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I'm our host, Bradley Sutton, and this is the show that's completely BS-free, unscripted

and unrehearsed, organic conversation about serious

strategies or serious sellers of any level in the e-commerce world.

Today's special guest knows a thing or two about this because he owns not one, but two

sports brands in fishing and pickleball that are doing over eight figures a year. His brands have

amassed communities of more than 400,000 followers, and he still makes

a lot of the content himself. Having built his businesses from the ground up and worn many,

many hats in e-com, I believe he's the perfect person to pitch in on almost any aspect of running

a brand on TikTok. So let's go ahead and invite him up. Hey, Ryan, how are you? Doing well. How about you?

Good. Thanks so much for being here.

We're excited about all you have to share and to pick your brain a little bit.

I know you have two successful brands that have amassed over 400,000 followers.

Could you tell us a little bit about them?

Yeah, so one is a fishing brand,

which is this one called Beyond Brade. Another one is a pickleball brand called Professor Pickleball.

Basically, we sell physical products. This is our bestseller in the fishing brand. It's literally just fishing line.

We now sell a bunch of other products. But yeah, started on Shopify six years ago, five years ago,

then Amazon, then eBay, Walmart. And now that TikTok shop has become a thing, we've taken it

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