697 - Personalization at Scale for Sales Success, with Leslie Venetz

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 31 October 2023

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, host Colin Mitchell and guest Leslie Venetz discuss value-based segmentation in sales. They explore the concept of segmenting prospects based on their specific needs and challenges, rather than just basic demographics. Leslie shares examples of how to effectively personalize outreach based on trigger events and other segmentation criteria. They emphasize the importance of strategic thinking and personalization in outbound sales.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Leslie Venetz (Corporate Sales Trainer and Founder of Sales Team Builder)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

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0:00.0	Welcome to another episode of Sales Transformation brought to you by Lidium.
0:05.5	In this episode, we have Leslie Bennett, a corporate sales trainer and sales lead go-to-market
0:10.6	consultant discussing the topic of value-based segmentation.
0:14.3	Leslie shares insights on how to personalize outreach at scale and the importance of strategic
0:19.3	segmentation and outbound sales.
0:21.6	So let's dive in and learn from Leslie's expertise.
0:24.5	Hollen, take it away.
0:28.5	All right, welcome to another episode of Sales Transformation brought to you by Lidium.
0:33.9	Very excited to have my good friend Leslie Bennett's on again.
0:37.2	I think this is maybe fourth, maybe fifth time on the sales transformation,
0:41.2	but Leslie is a corporate sales trainer and sales lead go-to-market consultant.
0:46.8	She has made over 100,000 cold calls.
0:50.3	It was a three times head of sales and is now the founder of sales team builder.
0:55.1	Leslie, welcome back to the show.
0:57.6	I think it might be number four.
1:01.0	Yeah, yeah, I think so.
1:03.2	I love it.
1:04.2	Four or five, I think every time we kind of change something about the show,
1:08.4	we're like, we got to get Leslie back on for the new format.
1:11.0	It's always a yes.
1:13.2	Yeah, and it's always just a good excuse to catch up with you before and after we record
1:18.2	because I know we're both pretty busy, and so we always fit in a little banter
	...

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