694 - Building a Winning Sales Playbook: Key Ingredients and Best Practices, with Tom Slocum

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 19 October 2023

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, host Colin Mitchell interviews Tom Slocum, the CEO and founder of the SD Lab, about sales development and building effective sales playbooks. They discuss the importance of having a playbook and the common mistakes companies make when creating one. Tom shares key ingredients for a great playbook, including buyer personas, sales scripts, and objection handling. He also provides insights on where the playbook should live and how to make it easily accessible and interactive for the sales team.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Tom Slocum (CEO and Founder, The SD Lab)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

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0:00.0	Get ready for an episode on building a winning sales playbook.
0:04.6	Tom Slocum, a true sales development expert, joins our host Colin Mitchell to discuss the
0:09.6	importance of sales playbooks and how they can help organizations build and scale sustainable
0:14.5	sales development programs.
0:16.3	Let's jump right in, Colin, over to you.
0:19.2	Today we've got the legendary Tom Slocum joining us who is a true sales development expert
0:24.9	and is currently the CEO and founder of the SD Lab where they help organizations build
0:31.2	and scale sustainable sales development programs that consistently exceed quotas.
0:37.8	Tom, how are you doing, man?
0:39.8	I'm doing very well, man.
0:40.9	Always enjoy our time together, give a back to the community and chopping it up with
0:45.1	you.
0:46.1	So thanks for having me again.
0:47.1	Yeah, man.
0:48.1	We've had you on a couple of times.
0:49.1	So always glad to have you back.
0:50.6	But you know, for folks that maybe don't know who you are or don't know your background
0:55.0	and such, just give us kind of the quick version of kind of where you started and how you got
0:59.6	where you are today.
1:00.6	Yeah.
1:01.6	16-year sales that started the game in 2007 worked with brands like DiscoverCard, GoDaddy,
1:08.2	Yelp, some enterprise companies, and over the last seven years or so, I've really fell
	...

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