693 - Creating Content for Different Stages of the Sales Funnel, with Mike Swigunski

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 17 October 2023

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, host Colin Mitchell discusses with Mike Swigunski the importance of creating focused content to attract the right audience and build trust. Mike shares his own experiences and mistakes in content creation and offers tips on how to cater to specific target groups. Mike Swiginski, an expert in buying and selling online businesses, who provides insights on the basics of these transactions also discuss liquidity, risk tolerance, and the factors that determine the value of a business.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Mike Swigunski (Founder, Global Career)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

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0:00.0	Welcome to Sales Transformation, brought to you by Lidium.
0:04.6	In this episode, we bring back one of our previous guests, Mike Swigonski, to keep discussing
0:09.7	how to create focused content to attract the right audience and build trust.
0:13.5	We'll also dive into the basics of buying and selling online businesses.
0:17.7	Colin, the Mike is yours.
0:21.5	How do you make sure, because I think a lot of people that struggle with content, right,
0:26.2	sellers, entrepreneurs, they tend to have, want to appeal to too many people, right?
0:34.0	And so the content is a little bit of a mix of a lot of different things.
0:38.2	Do you have any thoughts around keeping your content really focused to cater to the
0:43.0	types of people that you want to attract and build trust with?
0:46.8	Yeah, good question.
0:47.7	And I've made a lot of mistakes doing this.
0:49.6	So it's something that I've kind of like looking at from when I started doing videos like a couple
0:56.4	years ago. The thing, the issue that I was doing was I was, imagine a sales funnel, right?
1:02.8	Got your top of funnel, your middle funnel, bottom of funnel, and the problem that I was having
1:09.1	was I was making content for the bottom of funnel people, and it was actually working.
1:13.8	I was getting on the calls with multi-million dollar business owners and people who wanted to buy
1:18.9	businesses. But the problem was I wasn't growing because it's very niche, right? It's a very niche
1:25.5	buying online businesses. It's not a huge market. There's a very small amount of people in that sort
1:31.9	of niche. So how can I create content that's at the top of funnel and at the middle of funnel?
1:38.4	Maybe the middle funnel funnel is success stories and testimonials and sharing like problems that
1:44.5	I had at that stage of buying businesses myself or selling businesses myself. So the top of funnel
	...

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