Welcome to the Wind Make Give Podcast, this is Ben Kenny, joined with Bob Stewart and Chadheim.

Say something.

Hello.

Hey, Ben Kenny, our authority today.

I am not your authority.

You're not.

At least it doesn't feel like it. Ladies and gentlemen, this is part four of the Wind Make Give influence and persuasion series.

We've already dove in to reciprocity, scarcity, and now today we're going to dive in to the third principle which is

Chad authority authority I'm going to say it with authority. Yeah, well done.

Well done. Well done. Ladies and gentlemen, authority is the power or right to give orders, the power or right to make decisions, to enforce obedience, it's a person or a company that has control or power in a particular area,

sphere. Area, sphere, product, idea, etc.

The power of authority can be used to increase your sales, to increase your recruiting,

your revenue, your business, your marketing. It can also be used against you

to manipulate you to steal from you

to persuade you to persuade you and influence you to take action

sometimes for your own best to persuade you and influence you to take action,

sometimes for your own best good.

Best good, I don't know if that's a great phrase,

but you know for your own betterment, ladies and gentlemen. Authority. Think how often we fight authority. I mean

think how often your parents would clearly an authority figure in any

kids life. Think how often your parents told you to do something and we

absolutely did the exact opposite.

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