686 - Equipping Salespeople for the Future, with Fred Copestake

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 21 September 2023

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, host Colin Mitchell welcomes Fred Copestake, author of "Hybrid Selling" and "Selling Through Partnership Skills," to discuss the changing landscape of B2B sales. They explore the concept of hybrid selling and how it has transformed sales in the digital age. Fred emphasizes the importance of equipping salespeople with the skills to stay relevant and meet the evolving needs of customers. He also highlights the value of understanding customer pain points and providing a personalized and valuable experience.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Fred Copestake (Author, Hybrid Selling and Selling Through Partnership Skills)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at [email protected] - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

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0:00.0	Get ready for an insightful episode of Sales Transformation.
0:04.4	In this episode, we have Fred Cobbstake, author of Hybrid Selling, discussing the changing
0:09.2	landscape of B2B sales and the importance of staying relevant in a hybrid sales environment.
0:14.5	Tune in to learn how to adapt and thrive in the new normal of sales.
0:18.5	Colin, back to you.
0:20.5	Alright, welcome back to Sales Transformation.
0:24.5	Today we've got Fred Cobbstake back on the show and he's the author of Hybrid Selling
0:28.8	and Selling Through Partnership Skills.
0:30.4	He's a trainer, coach, consultant and he is an expert in B2B sales and Fred, welcome back
0:36.0	to the show.
0:37.0	Oh, brilliant.
0:38.0	Thank you.
0:39.0	Thank you.
0:40.0	Yeah, so you got you back again to talk about the second book.
0:44.4	Now the second book is more around hybrid selling.
0:48.6	What's the reason and why did you write the second book?
0:51.5	Selling Through Partnering Skills came out in 2020.
0:54.3	Right.
0:55.4	Same time as you know what.
0:57.8	Perfect timing.
0:59.6	Lots of time for people to read books, I suppose, but it didn't make what I said in that
1:04.6	any less relevant.
	...

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