#68: How to Make More Money by Monetizing Your Mission

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.7 • 2K Ratings

🗓️ 18 April 2022

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You started your business to follow your passion, to fill a need or even to accomplish a mission. But exactly how can you inspire customers to buy into that mission and buy your products?

In today's coaching conversation, Donald Miller talks with Tara Hurster, founder of the TARA Clinic in Sydney, Australia. Her mission is providing busy and successful people help as they try to regain control over substance use and addiction, all while leaving guilt and shame behind. Don coaches Tara on exactly where she should clarify her marketing efforts and what immediate products she needs to offer so her mission is positioned to call customers to action allowing her to fuel her business with cash.

If your business is like an airplane, this episode is all about the right engine (your marketing and messaging) and your wings (your products). If your business is fueled by a mission to change the world, today's conversation will show you how to use that mission to fly far and fast.

Learn more about the TARA Clinic at TheTaraClinic.com.

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APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com

TAKE OUR ASSESSMENT TO FIND OUT WHAT'S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com

Transcript

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0:00.0	Donald Miller here, and if you work in sales when to learn how to sell or are curious
0:04.2	about the latest in sales news, then you need to check out the salesman podcast brought
0:08.5	to you by the HubSpot Podcast Network.
0:11.1	On each episode, host Wilburon helps sales professionals learn how to find buyers and
0:15.4	win big business in effective and ethical ways.
0:18.3	Here are a few episodes I've really loved.
0:21.2	Digital sales rooms, the future of B2B sales, master the art of cold calling for tips on
0:26.9	boosting sales, and how to tell a remarkable sales story.
0:31.0	If you want to find and win more sales with less stress, then listen to the salesman podcast
0:35.8	wherever you get your podcasts.
0:41.4	Welcome to the Business Made Simple Podcast brought to you by the HubSpot Network.
0:44.8	Every week on the show, we coach you to build your business like an airplane.
0:47.5	The cockpit is your leadership, the body is your overhead, the ride engine is your marketing,
0:51.5	the left engine is your sales, the wings are your products, and the fuel tanks are your
0:55.7	cash flow.
0:56.7	If you master the six parts of a small business, your business will fly far and fast.
1:02.8	Every week we help a business owner just like you optimize their airplane, I'm your host,
1:08.2	Donald Miller.
1:09.2	Today, we're going to talk about the wings of the airplane, a little bit of wings, a little
1:13.2	bit of ride engine, the products that you sell, how can you create a product funnel?
1:18.7	We've talked about that on the podcast before, and also how can you position those products
1:22.2	in terms of your messaging and your marketing, your ride engine to grow your business.
	...

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