#69: How to Grow a Successful Business as an Artist
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 25 April 2022
⏱️ 25 minutes
🧾️ Download transcript
Summary
Many artists don't believe they're competent at business or feel thinking about their art as a business might cheapen it. But whether you're an author, painter, musician or produce any other type of creative work, without steady cash flow, it's nearly impossible to get your work in front of the world. It's only when you think of your art as a product you sell that you can truly market and get in front of the right audience.
In today's coaching conversation, Donald Miller talks with Raj Lulla, an up-and-coming novelist trying to figure out how to best market and sell his upcoming book. If you are an artist, want to become an artist, or know of an artist struggling to get their name out there and create art for a living, you're going to love today's coaching conversation.
Find out more about Raj Lulla and his upcoming book The Caring House at RajLulla.com.
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Transcript
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| 0:00.0 | Donald Miller here, and if you work in sales when to learn how to sell or are curious |
| 0:04.2 | about the latest in sales news, then you need to check out the salesman podcast brought |
| 0:08.5 | to you by the HubSpot Podcast Network. |
| 0:11.1 | On each episode, host Wilburon helps sales professionals learn how to find buyers and |
| 0:15.4 | win big business in effective and ethical ways. |
| 0:18.3 | Here are a few episodes I've really loved. |
| 0:21.2 | Digital sales rooms, the future of B2B sales, master the art of cold calling for tips on |
| 0:26.9 | boosting sales, and how to tell a remarkable sales story. |
| 0:31.0 | If you want to find and win more sales with less stress, then listen to the salesman podcast |
| 0:35.8 | wherever you get your podcasts. |
| 0:41.5 | Welcome to the Business Made Simple Podcast brought to you by the HubSpot Podcast Network. |
| 0:45.7 | Every week on the show, we coach you to build your business like an airplane. |
| 0:48.4 | The cockpit is your leadership, the body is your overhead, the ride engine is your marketing, |
| 0:52.2 | the left engine is your sales, the wings are your products, and the fuel tanks are your |
| 0:56.0 | cash flow. |
| 0:56.8 | If you master the six parts of a small business, your business will fly far and fast. |
| 1:01.8 | Every week we help a business owner just like you optimize their airplane, I'm your host |
| 1:06.9 | Donald Miller. |
| 1:07.9 | Today we're talking to Raj Lula and Raj is a professional marketer. |
| 1:12.2 | He has a marketing agency and yet he has a side hustle in which he has written a novel. |
| 1:18.1 | It is his first novel and he wants to publish it and he would love to have a long career |
| 1:22.7 | as a novelist. |
... |
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