#676 - The Importance of the Buying Experience in Sales, with Andy Paul

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 13 July 2023

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, host Colin Mitchell welcomes Andy Paul to discuss the importance of the buying experience in sales. Andy highlights data that shows the buying experience is the most important factor in a buyer's decision-making process. He emphasizes the need for sales teams to focus on creating a positive buying experience to compete and win against other vendors. He also discusses the importance of disqualifying leads and making the right choices in sales.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Andy Paul (Author, Sell Without Selling Out)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

Transcript

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0:00.0	Welcome to another exciting episode of the Sales Transformation podcast.
0:05.0	Brought to you by Lidium, the leader in Outbound Sales.
0:08.0	Get ready to level up and transform your sales game with daily episodes from top sales experts.
0:13.0	Today, we have a special guest joining us, Sales Expert Andy Paul,
0:17.0	who will be sharing his insights on sales trends and win rates.
0:20.0	But first, let's hand it over to our host, Colin Mitchell.
0:25.0	We've got a special guest for you today.
0:27.0	We've got Andy Paul back on the show.
0:29.0	Always have a great time when we bring Andy Paul on the show.
0:32.0	If you don't know who Andy is and you're in the sales world,
0:35.0	I don't know what is wrong with you, but you need to pull your head out of here.
0:38.0	You know what?
0:40.0	Andy is a prolific podcaster, author, and been a mentor from afar for me.
0:47.0	So I know that we're going to have a very action-packed episode.
0:50.0	Andy, welcome to the show.
0:53.0	Colin, thanks for having me back.
0:55.0	Yeah, it's always good to catch up with you.
0:57.0	It is.
0:58.0	And it's even more fun when it's a podcast.
1:00.0	Yeah, yeah.
1:01.0	I mean, yeah, we talk somewhat frequently outside the podcast,
1:05.0	but yeah, it's always good to talk on the record.
	...

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