672. What Makes Judy Faulkner Run?
Freakonomics Radio
Freakonomics Radio + Stitcher
4.5 • 32.8K Ratings
🗓️ 24 April 2026
⏱️ 61 minutes
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| 0:00.0 | In the rolling hills of Verona, Wisconsin, just outside of Madison and far from the usual software epicenters, you will find one of the biggest tech campuses in the United States. |
| 0:14.9 | It is home to a company called Epic Systems. You may not know Epic, but there is a very good chance that they know you. Over 80% of |
| 0:22.9 | Americans have at least one electronic health record with Epic. If you've ever used my chart, |
| 0:28.9 | that's Epic. They make the software used by many of the biggest and best healthcare systems |
| 0:34.0 | in the U.S. and they now operate in 15 other countries, too. |
| 0:38.0 | Epic does have rivals like Oracle and Metatech, but for decades it has been the biggest player |
| 0:43.8 | in this industry. |
| 0:45.2 | The campus sits on 1,700 acres. |
| 0:47.9 | There is an underground auditorium that seats 11,000. |
| 0:51.5 | There are playful sculptures all around, and the inside of the office buildings are |
| 0:56.0 | dressed like movie sets. Alice in Wonderland, Harry Potter, The Wizard of Oz. So who's |
| 1:02.8 | the wizard behind the curtain at Epic? Judy Faulkner, also known as Judith Ruth Faulkner, |
| 1:08.7 | and if you take away my middle name, I'm ruthless. |
| 1:12.9 | Faulkner founded Epic in 1979 and is still the CEO. Epic is an unusual company. And as you |
| 1:20.5 | will hear today, Faulkner is an unusual leader. But I'm not sure that ruthless is the right |
| 1:26.8 | word. I've got one house, one husband. |
| 1:32.0 | One dog. One dog. I would want more than one dog, but husband does not. One car. What's your car? |
| 1:41.3 | I have a 2016 Tesla. |
| 1:44.6 | I like it self-driving. |
| 1:46.5 | I find that between it and me together, we're better than either alone. |
| 1:51.5 | Which software is more reliable at updating regularly? |
| 1:55.7 | Your Tesla software or Epic? |
... |
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