You need to hit them at the narrative level so the only way the humans assimilate truly disruptive information is through narrative.

Welcome to the art of charm i'm Jordan Harpinger and i'm here with producer Jason to fill up on this episode will be talking with my good friend tom bill you.

This guy he's an amazing guy i know i say that about a lot of the guest but that's because a lot of them are really amazing.

Most of them in fact but he's a really good friend of mine and it's weird because.

When i had him on facebook i saw we have all these mutual friends and they were all from different worlds entirely i mean guys i grew up with that were filmmakers and things like that.

Tom took a very circuituous route from aspiring but according to him very untalented filmmaker to an absolute blowout entrepreneur i mean.

This guy and his partner is created quest nutrition if you've never heard of it and you never had a quest bar welcome to the twenty for century but this business grew.

And this is not a typo and audio typo i don't know what you call that fifty seven thousand percent.

In the first three years at one point it was the second fastest growing company in america it's worth over a billion dollars and i'm picking his brain as i always do when we hang out and we'll talk about the fastest way to learn something which is of course to teach it.

You don't feel making started to understand his earlier mistakes and developed a growth mindset we talked with doctor carol do i come to show about growth versus fixed mindsets to escape.

The depression feeling like a talent was hack and if you've ever had that kind of feeling or if you've ever felt stuck you're going to love this story in this episode and.

The dangerous paradox prior to the sepiphany which was essentially.

He was putting himself in smaller rooms with smaller people because it made him feel better about himself he was calling himself the king of remedial jobs and i know a lot of us are guilty of this i used to do so much stuff like this as well.

Back in the day and there's a really good lesson in here and of course we'll learn how to separate a positive belief system and i don't just mean BS positive motivational type stuff here.

And we'll talk about doing that in the face of what looks like quite contradictory evidence aka the scoreboard of your own life and we discuss a lot a lot about belief systems and Tom stories amazing there's a whole lot here so let's dive in and enjoy this episode with Tom bill you.

Tell me about question nutrition and because.

I looked online when i was.

Google stalking you is required before i mean i did that before we were friends to but i'm like oh i got to refresh my memory about this stuff.

I had to do math in my head which i always.

despise because the growth was it was like 57 thousand percent over the first two or three years and then i was like oh that's like 57 times wait no it's like 570 and then my brain melted because i thought how do you grow.

That much at all i mean that's like going from hey i've got a box of stuff i cooked up in my kitchen to like hey we need another warehouse to store all my stuff that is literally what it was like.

This is a manufacturing like it's one thing to scale by 57 thousand percent in software that's another.

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