#660 S2 Episode 529 - BE PREPARED! The Biggest Mistake Sellers Make in the Negotiation Stage
Sales Transformation
Leadium
5.0 • 2.1K Ratings
🗓️ 15 May 2023
⏱️ 4 minutes
🧾️ Download transcript
Summary
FAILURE TO PREPARE IS PREPARING TO FAIL
What’s the #1 mistake that sellers make when they get the chance to negotiate? Sellers fail in the negotiation stage of their selling process because they fail to prepare properly for it. Collin explains the importance of preparing properly for every negotiation, big or small. Tune in to learn more in this latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
COLLIN: FAILURE TO PREPARE PROPERLY
“Most people lack the ability to close more deals because they're not fully prepared to negotiate properly. And what I mean by that is they don't fully understand the needs and motivations of the person on the other side of the deal.”
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Transcript
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| 0:00.0 | Thanks so much for being a loyal podcast listener. |
| 0:04.2 | Now as ahead of sales myself, I understand how challenging it is to be in sales right |
| 0:09.1 | now and that's exactly why I launched the sales transformation newsletter so that I |
| 0:13.5 | can deliver you tactical plays from the trenches that can help you navigate today's sales |
| 0:19.0 | environment. |
| 0:20.0 | Now if you want these sales plays delivered to your inbox every single week, all you |
| 0:23.4 | got to do is go to mysalesplays.com to subscribe to the sales transformation newsletter. |
| 0:29.8 | Mysalesplays.com and get these plays delivered to your inbox every week. |
| 0:41.0 | My name is Colin Mitchell and welcome to sales transformation, a daily podcast with the |
| 0:45.8 | best moments from the most respected people in the sales world. |
| 0:49.6 | The goal of this show is to give you a daily dose, weekends included in 10 minutes or |
| 0:54.2 | less to help transform the way you sell. |
| 0:57.1 | I hope you enjoy today's episode and now to David to tell you what you can expect in |
| 1:01.8 | today's episode. |
| 1:08.6 | Failure to prepare is preparing to fail. |
| 1:11.8 | What's the number one mistake that sellers make when they get the chance to negotiate? |
| 1:17.1 | Well, sellers fail in the negotiation stage of their selling process because they fail |
| 1:22.6 | to prepare properly for it. |
| 1:25.1 | Colin explains the importance of preparing properly for every negotiation big or small. |
| 1:31.3 | And you got to tune in to learn more in this latest episode of sales transformation. |
| 1:37.6 | Alright, in this video, I want to talk about the biggest mistake that most sellers are |
| 1:47.0 | making in the negotiation phase of selling. |
... |
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