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Built by Business: Amazon FBA, E-Commerce, Brand Building

#65 - Why your product photography is a key component of success and failure

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Business, Entrepreneurship, Marketing

4.9816 Ratings

🗓️ 19 July 2021

⏱️ 24 minutes

🧾️ Download transcript

Summary

Your product photos are the most important part of your listing. You can craft the perfect title, compelling key features, and a keyword-rich description, but if your photos aren't up to par you will not get the sales you should! In this episode, we'll talk photos, how to take good photos, and why they are so critical to your success.
 
 

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Transcript

Click on a timestamp to play from that location

0:00.0

People are visual buyers. People trust their eyes a lot more than they trust your words.

0:06.0

You know, premium quality, da-da-da-blah, blah, blah, like all these features, and you're going to, you know, try to make it sound like the best thing that's ever been made.

0:15.0

But if your product photos are not convincing enough to the shopper, like I said, you could do the best keyword research on Earth,

0:22.1

but if your product photography is poor, you will not get sales.

0:33.0

Good morning. You're listening to another episode of Selling on Amazon with Andy Isam. In this episode,

0:39.5

I'm going to explain why your product photography is a key component of success or failure.

0:48.0

This comes from lesson 40 of my ebook, $0 to $200,000 in sales in our first year selling on Amazon,

0:53.8

67 lessons. This is again

0:55.9

lesson number 40. So if you don't already have that ebook, I would recommend you scroll down

1:00.1

in the show notes and grab that for a discount right here through the podcast. I'm also going

1:05.2

to be doing an update of that ebook. I'm not sure when. I had plans to hopefully do it sometime this summer, but we'll see

1:12.7

if I can get those updates going. And again, for anyone who purchases the ebook right now,

1:19.0

or if you've already purchased the ebook, you will get that updated version for free. And I probably

1:25.5

will raise the price of the updated version. I'm not quite sure yet exactly, but it's just an added benefit for free. And I probably will raise the price of the updated version. I'm not quite sure yet exactly,

1:29.7

but it's just an added benefit for you that you will get the updated version. But let's jump

1:34.2

right into this episode and talk a lot about product photography. In my humble opinion,

1:42.1

your product photography is the number one most important part of your product

1:48.7

listing.

1:50.1

More important than doing all your keyword research and trying to find exactly what keywords

1:55.2

are going to get you ranked on page one.

1:58.6

More important than your title and, you know, trying to figure out what

2:02.3

the best crafty title is to get clicks. More important than key features, more important than

...

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