#65 - Why your product photography is a key component of success and failure
Built by Business: Amazon FBA, E-Commerce, Brand Building
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 19 July 2021
⏱️ 24 minutes
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| 0:00.0 | People are visual buyers. People trust their eyes a lot more than they trust your words. |
| 0:06.0 | You know, premium quality, da-da-da-blah, blah, blah, like all these features, and you're going to, you know, try to make it sound like the best thing that's ever been made. |
| 0:15.0 | But if your product photos are not convincing enough to the shopper, like I said, you could do the best keyword research on Earth, |
| 0:22.1 | but if your product photography is poor, you will not get sales. |
| 0:33.0 | Good morning. You're listening to another episode of Selling on Amazon with Andy Isam. In this episode, |
| 0:39.5 | I'm going to explain why your product photography is a key component of success or failure. |
| 0:48.0 | This comes from lesson 40 of my ebook, $0 to $200,000 in sales in our first year selling on Amazon, |
| 0:53.8 | 67 lessons. This is again |
| 0:55.9 | lesson number 40. So if you don't already have that ebook, I would recommend you scroll down |
| 1:00.1 | in the show notes and grab that for a discount right here through the podcast. I'm also going |
| 1:05.2 | to be doing an update of that ebook. I'm not sure when. I had plans to hopefully do it sometime this summer, but we'll see |
| 1:12.7 | if I can get those updates going. And again, for anyone who purchases the ebook right now, |
| 1:19.0 | or if you've already purchased the ebook, you will get that updated version for free. And I probably |
| 1:25.5 | will raise the price of the updated version. I'm not quite sure yet exactly, but it's just an added benefit for free. And I probably will raise the price of the updated version. I'm not quite sure yet exactly, |
| 1:29.7 | but it's just an added benefit for you that you will get the updated version. But let's jump |
| 1:34.2 | right into this episode and talk a lot about product photography. In my humble opinion, |
| 1:42.1 | your product photography is the number one most important part of your product |
| 1:48.7 | listing. |
| 1:50.1 | More important than doing all your keyword research and trying to find exactly what keywords |
| 1:55.2 | are going to get you ranked on page one. |
| 1:58.6 | More important than your title and, you know, trying to figure out what |
| 2:02.3 | the best crafty title is to get clicks. More important than key features, more important than |
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