In a lot of cases, a couple hundred bucks spent on an influencer can give you way better results

than a couple hundred bucks spent on an actual ad. However, when is it the right time? Like,

when is it the right time to set up a Facebook ad and run it to your products? The right time,

in my opinion, is when you're selling through your own website as well. So when you have

your own Shopify store set up and you're selling through your own website as well. So when you have your own Shopify

store set up and you're selling on Amazon, then I would hit that hard. Welcome back to another

episode of Selling on Amazon with Andy Isam. In this episode,

we're going to talk about when to run social media ads for your brand. This comes from

lesson 44 of my guide, zero to $200,000 in our first year selling on Amazon, 67 lessons. So of the 67 lessons, this is lesson 44

there in that guide. So if you already have the guide, we're going to go more in depth, obviously,

in the episode about what's talked about there. That's kind of like a nice notes version of this

episode. And if you guys want to get access to all of the lessons, everything that we learned

in our first year to help us grow our business, go ahead and grab that ebook.

It's a great price for you.

I got a link right below in the show notes of this episode.

I think we've had over, what, 300 people now purchase the ebook.

So a lot of people getting serious building their brands.

It's awesome, awesome to see.

So let's talk about when to run social media ads for your brand. This is something

that comes up quite a bit. And I'm going to give you my opinion on this and the philosophy behind

that opinion. When we're talking about social media ads, I'm mainly talking about Facebook and

Instagram ads. So I know that you've seen them. A lot of you listening have seen my ads,

...