646. What If Profit Was the Most Generous Thing You Could Focus On?

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 9 June 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Today's episode is the profit conversation you probably haven't had but need right now. I'm not going to go into all the logistics and boring facts about why profit is important. Instead, I'm going to share with you why profit is about making you and your company better for your clients, your team, and the world. I'll also talk about why business owners resist profits and how you can be different.

Time Stamps:

(0:22) The Not Boring Profit Series

(1:20) Profit Is About Being Better

(2:41) Why Business Owners Resist Profits

(5:02) The Person You Need To Become

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Transcript

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0:00.0	Profit, it's not about being greedy. Profit allows you to do better, be better, and give more.
0:07.5	Yo, what's up guys? Welcome back to the podcast. And today we're kicking off with a really
0:11.6	powerful two-part episode on profit. So just a little profit series for you. And I hope that doesn't
0:17.9	sound like it's going to be boring. I promise it's not. It's not going to be some stiff financial lecture.
0:23.1	This is about why profit actually matters. And it's not just so that you as the owner, entrepreneur, CEO can take home a bigger paycheck.
0:31.3	In this episode, we're going to cover why you should care about profit, even if you are one of those coaches that are like, I just want to
0:37.7	help people. We're going to talk about the type of leader you need to be to run a profitable
0:41.8	company, and we will break some of the limiting beliefs that keep business owners stuck and burnt
0:48.2	out, specifically those business owners that just like don't want to look at profit or tell themselves
0:52.0	they don't care about profit. All right. So this is part one of a two part series.
0:56.0	In part two, we're going to talk about how to get your team excited about profit,
1:00.6	how to actually cut costs without just being cheap and how to outspend your competition
1:04.7	in the right ways in order to have an extremely profitable company.
1:08.4	So let's dive in.
1:10.5	Let's start with why you as the
1:12.9	entrepreneur or CEO should care about profit. Here is what I really want you to hear. Profit,
1:18.5	it's not about being greedy. Profit allows you to do better, be better, and give more. Profitable
1:24.6	companies, they have money. They have money to pay their people very generously.
1:28.9	They can create very real, very real career growth.
1:34.8	They can invest in innovation, technology, client results.
1:38.1	The list just goes on.
1:39.3	Unprofitable companies though, what happens is they're usually playing defense.
	...

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