Hello, on this episode of the series sellers podcast, we're sitting down with John Aspinall from

Pickfoo. You will be talking through how Amazon shoppers see your product in search, what grabs

their attention, what makes them click, and how you can stand out from the competition,

especially because your goal as a seller is really to stop the scroll and persuade the consumer

into purchase. Get ready to refine your click-through rate strategy with powerful shopper behavior insights.

How cool is that? Pretty cool, I think.

Hello everybody and welcome to another episode of the the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

There's a lot of really smart people out there, and we have one of them on the, on the show today.

It's John Aspinall.

John has been around in this business for, I don't know exactly how long, but a while.

I've seen him posting.

He worked for an agency for a while and was doing a live podcast where he would do these

like tear downs of listings live.

If people would submit their listing and he would just tear them down live and I went on a couple times with him.

And then he left and now he's working over for Pickfoo.

And he's also got his own little thing that he's starting up.

He might talk about that a little bit.

But his expertise is when it comes to images and like listings and actually how to get that conversion rate

much higher and how to actually get people to actually click into your listing because it's

not just your price and your title, but if they don't click, and I always say people buy

...