640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now
The My Wife Quit Her Job Podcast With Steve Chou
mywifequitherjob@gmail.com
4.9 • 1.4K Ratings
🗓️ 28 May 2026
⏱️ 41 minutes
🧾️ Download transcript
Summary
In this episode, I’m recording live from Shopify HQ in New York City after attending the Merchant Mastery event with my co-host Toni. We cover a wide range of topics including why unpolished UGC content is outperforming produced ads, how to build a brand story that ties all your marketing together, and why generic products are slowly dying. Enjoy! What You’ll Learn What’s driving real sales on Shopify today Low-effort tactics that boost conversions with AI Practical ways to scale without blowing your ad budget Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the […]
The post 640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now appeared first on MyWifeQuitHerJob.com.
Transcript
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| 0:00.0 | Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. |
| 0:06.1 | In this episode, I'm recording live from Shopify HQ in New York City after attending the merchant mastery event with my co-host Tony. |
| 0:13.7 | We cover a wide range of topics, including why unpolished UGC content is outperforming produced ads, |
| 0:19.6 | how to build a brand story that ties all of your |
| 0:21.5 | marketing together, and why generic products are slowly dying. |
| 0:25.2 | But before I begin, I just want to take a second to mention that I have a free e-commerce |
| 0:29.3 | community that I'm incredibly proud of and will love for you to be a part of. |
| 0:33.4 | It is a place where real sellers come together to share wins, troubleshoot problems, and support each other through the ups and downs of building an online business. |
| 0:41.4 | You can join completely free over at mywifequitterjob.com slash community, and I would love to see you there. |
| 0:47.6 | That is mywifequitterjob.com slash community. |
| 0:50.4 | And now on to the show. |
| 0:58.0 | Welcome. and now on to the show. Welcome to the My Wife Quirojohn podcast, New York Edition. |
| 1:01.6 | Tony and I are in Soho. |
| 1:03.3 | We are attending the Merchant Mastery event, which is actually at Shopify headquarters. |
| 1:08.1 | And this is the first time I was there. |
| 1:09.4 | Pretty cool. |
| 1:10.5 | Yeah. |
| 1:10.9 | I'm excited because I go to New York a lot. |
| 1:13.2 | You haven't been in 30 years. |
| 1:14.5 | I have not been in 30 years. |
| 1:15.8 | So I'm taking you for pizza. Yes. As soon as we're done recording. So this is going to be a shorter episode because Steve's got pizza on the brain. he's going to go to for those of you who are in New Yorkers we're going to Bleaker Street so |
| 1:26.4 | those you know you know and I only eat pizza once a year because I'm low carb so this better |
... |
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