639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine
The My Wife Quit Her Job Podcast With Steve Chou
mywifequitherjob@gmail.com
4.9 • 1.4K Ratings
🗓️ 22 May 2026
⏱️ 46 minutes
🧾️ Download transcript
Summary
In this episode, I sit down with Dawn LaFontaine, a student in my create a profitable online store course, a former stay-at-home mom who couldn’t get hired anywhere after 27 years out of the workforce and decided to build her own business selling cat toys instead. Dawn walks us through the painful years she spent trying to make her original cardboard cat house product work, the accidental Instagram moment that led her to the product that actually took off, and her wholesale outreach strategy that closes at 50% without ads. Enjoy the episode! What You’ll Learn How A Single Annoying […]
The post 639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine appeared first on MyWifeQuitHerJob.com.
Transcript
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| 0:00.0 | Welcome back to the podcast, the show where I cover all the latest strategies and current events related to e-commerce and online business. |
| 0:06.4 | In this episode, I sit down with Don LaFontaine, a student in my Create a Profitable Online Store course, |
| 0:12.5 | a former stay-at-home mom who couldn't get hired anywhere after 27 years out of the workforce |
| 0:17.3 | and decide to build her own business selling cat toys instead. |
| 0:21.5 | Don will walk us through the painful years she spent trying to make her original cardboard |
| 0:25.2 | cat house product work, the accidental Instagram moment that led her to a product that actually |
| 0:30.0 | took off, and her wholesale outreach strategy that closes at 50% without ads. |
| 0:35.4 | But before we begin, I just wanted to take a second to mention that I have a |
| 0:38.1 | free e-commerce community that I'm incredibly proud of and would love for you to be a part of. |
| 0:43.0 | It is a place where real sellers come together to share wins, troubleshoot problems, and support |
| 0:47.6 | each other through the ups and downs of building an online business. You can join completely free |
| 0:52.3 | over at mywifequitterjob.com slash community, and I would love to see you there. That at mywifequitterjob.com slash community, and I would |
| 0:55.7 | love to see you there. That's mywifequitterjob.com slash community. Now on to the show. |
| 1:05.1 | Welcome back to the My Wife Quitter Job podcast. Today I'm thrilled to have Don LaFontaine back on the show. |
| 1:13.6 | Now, Don is a student in my creative profitable online store course and she was a finalist in a game show that I ran years ago called the Five Minute Pitch where we gave away $50,000 in cash to the winning business. |
| 1:26.5 | Now, she runs an amazing cat products company called The Cat Is in the Box, which has been |
| 1:30.8 | featured in Paray.com, NBC News, the Boston Globe, U.S. News and World Report, a whole bunch of |
| 1:36.2 | prestigious publications. |
| 1:37.5 | Now, if you look at her success today, you might think that everything with her business |
| 1:42.6 | went smoothly, but I've chatted with Don |
| 1:45.5 | on several occasions, and I know that she's had to overcome many struggles with her products |
| 1:50.2 | over the year. So in this episode, we're going to break down her journey, all of her triumphs |
... |
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