#64: Are You Solving the Right Problem for Your Customers?

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.7 • 2K Ratings

🗓️ 21 March 2022

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

Last week's conversation was all about honing in on the problem you solve for customers because when your product is the solution to a problem, its value doubles immediately. But what if you're focusing on the wrong problem?

In this coaching conversation, Donald Miller talks with Adam Jones, a comedic stage hypnotist, about how he needs to rethink the problem he solves for his clients so he can always be front of mind and book more gigs!

If your business like an airplane, this episode is all about the right engine, or your marketing. If you are struggling to hone in on the actual problem you solve for customers, today's coaching conversation is for you!

To book Adam Jones for your next event, go to SquawkLikeAChicken.com.

SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast

APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com

TAKE OUR ASSESSMENT TO FIND OUT WHAT'S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com

Transcript

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0:00.0	Before we start today's episode, I want to tell you about another amazing show that's also
0:03.8	part of the HubSpot podcast network. The online marketing made easy podcast hosted by my friend,
0:09.8	Amy Porterfield. I love Amy Porterfield. Online marketing made easy, breaks down big ideas and
0:16.2	strategies into actionable step-by-step processes and is designed to get you more results with a
0:22.6	whole lot less stress. I've been loving some of her recent episodes breaking down what happens when
0:28.0	a launch doesn't go as planned. Seven email copywriting tips to convert subscribers, branding versus
0:34.4	marketing and why it's important to you with Ryan Holtz and so many more. If you've ever wished
0:40.1	you had a business mentor with over a decade of experience whispering success secrets in your ear,
0:46.7	listen to online marketing made easy wherever you get your podcasts.
0:52.0	Welcome to the business made simple podcast brought to you by the HubSpot Network. Every week on
0:58.8	the show, we coach you to build your business like an airplane. The cockpit is your leadership,
1:02.4	the body is your overhead, the right engine is your marketing, the left engine is your sales,
1:06.2	the wings are your products and the fuel tanks are your cash flow. If you master the six parts
1:11.2	of a small business, your business will fly far and fast. Every week we help a business owner
1:16.1	just like you optimize their airplane. I'm your host, Donald Miller. Today on the podcast, we're going
1:21.5	to talk about clarifying your message and why it's so important to be memorable if you want your
1:26.0	business to grow. But we're not just going to talk about clarifying your message, we're also going
1:29.6	to have a great time because Adam Jones is our guest and he is a corporate comedic hypnotist.
1:36.9	That's right, you heard me. He's a hypnotist and we want to talk to Adam about how to be memorable
1:41.5	in the market so more people hire him. So if you are wanting to strengthen that ride engine and be
1:48.1	more memorable in the market, get more people going to your website, get more people downloading
1:52.3	your legionary, ultimately get more people placing orders you are going to love today's coaching
	...

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