#63: Is a Weak Brand Identity Holding Your Business Back?

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.7 • 2K Ratings

🗓️ 14 March 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Do you think of your product or your business as a solution to a problem? If your product is the solution to a problem, your product's value doubles immediately. But if you're in a crowded market, how do you set yourself apart and get more customers?

In this coaching conversation, Donald Miller talks with Kaytlyn Wells, physical therapist and owner of Beyond Repair. Don coaches Kaytlyn on how to define her brand identity and own the problem her business solves in the market.

If your business like an airplane, this episode is all about the right engine, or your marketing. If you are struggling to craft a strong brand identity and define what specific problem your product solves for your customers, today's coaching conversation will give you the answers you're looking for!

Learn more about Kaytlyn Wells at BeyondRecoveryPT.com.

SUBMIT FOR A CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast

APPLY TO BECOME A BUSINESS MADE SIMPLE CERTIFIED COACH: CertifiedBusinessCoach.com

TAKE OUR ASSESSMENT TO FIND OUT WHAT'S WRONG WITH YOUR BUSINESS AND HOW TO FIX IT: MyBusinessReport.com

Transcript

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0:00.0	Before we start today's episode, I want to tell you about another amazing show that's also part
0:04.0	of the HubSpot podcast network. The online marketing made easy podcast hosted by my friend Amy
0:10.2	Porterfield. I love Amy Porterfield. Online marketing made easy, breaks down big ideas and strategies
0:16.7	into actionable step-by-step processes and is designed to get you more results with a whole lot
0:23.2	less stress. I've been loving some of her recent episodes breaking down what happens when a
0:28.0	launch doesn't go as planned, seven email copywriting tips to convert subscribers, branding versus
0:34.4	marketing and why it's important to you with Ryan Holtz and so many more. If you've ever wished
0:40.0	you had a business mentor with over a decade of experience whispering success secrets in your ear,
0:46.7	listen to online marketing made easy wherever you get your podcasts.
0:52.1	Welcome to the business made simple podcast brought to you by the HubSpot Network. Every week on
1:00.1	this show we coach you to build your business like an airplane. The cockpit is your leadership,
1:04.8	the body is your overhead, the right engine is your marketing, the left engine is your sales,
1:09.0	the wings are your products and the fuel tanks are your cash flow. If you master the six parts
1:14.7	of a small business, your business will fly far and fast. Every week we help a business owner
1:20.8	just like you optimize the six parts of their airplane. I'm your host, Donald Miller. Well today
1:27.2	it's all about that right engine but it's not just marketing, it's identity. Do you think of yourself
1:34.1	or your product as the solution to a problem? If your product is the solution to a problem,
1:40.5	the value of you and your product double immediately. Today I'm talking with Caitlin Welshey
1:45.7	as owner and doctor of physical therapy at Beyond Recovery, a physical therapy practice based
1:50.8	in Springfield, Missouri. She's been around it a long time but in a way she's just sort of getting
1:55.6	started monetizing and creating a business around her passion which is to help people who have
2:00.0	experienced injury overcome that injury and get back to peak performance. If Caitlin becomes known
	...

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