Before we start today's episode, I want to tell you about another amazing show that's also

part of the HubSpot podcast network. The online marketing made easy podcast hosted by my friend,

Amy Porterfield. I love Amy Porterfield. Online marketing made easy, breaks down big ideas and

strategies into actionable step-by-step processes and is designed to get you more results with a

whole lot less stress. I've been loving some of her recent episodes breaking down what happens when

a launch doesn't go as planned. Seven email copywriting tips to convert subscribers, branding versus

marketing and why it's important to you with Ryan Holtz and so many more. If you've ever wished

you had a business mentor with over a decade of experience whispering success secrets in your ear,

listen to online marketing made easy wherever you get your podcasts.

Welcome to the business made simple podcast brought to you by the HubSpot Network. Every week on

the show we coach you to build your business like an airplane. The cockpit is your leadership,

the body is your overhead, the right engine is your marketing, the left engine is your sales,

the wings are your products and the fuel tanks are your cash flow. If you master the six parts of

a small business, your business will fly far and fast. Every week we help a business owner just

like you optimize their airplane. I'm your host Donald Miller. I could not be any more excited

about today's conversation. It's with Natalie Tivo. She has a company called Hello Sunshine Balloons.

You've ever gone to like a party, somebody's birthday party or ladies to like a bridal shower

or wedding shower or something like that. And there's a big beautiful balloon archway. Okay,

picture the best one you've ever seen. Now, Natalie's are even better. I'm not kidding. They're

even better. We're going to talk about the wings, different kinds of products that she can sell

that will make her more money. Now, here's the thing. She's going to sell the same number of balloons.

She's going to sell the same amount of labor pretty much that it takes to make those balloons.

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