#63 Content and the Customer Experience, Part 1, with Steve Householder and Burk Buechler from TEKsystems

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 17 March 2020

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Part 1 (of 3) of a series brought to you by TEKsystems where we will discuss content and CX. Today we’re going to talk about how content supports business outcomes, the critical importance of a content strategy in CX, and data’s role in a content...

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0:00.0	This episode is brought to you by Oracle. AI may be important, but it needs a lot of processing speed, and that gets expensive, fast, upgrade to the next generation of the cloud.
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0:29.7	Hi, this is Greg Kielstrom. Welcome to the Agile World Podcast, where we discuss customer
0:36.7	experience, employee experience, and transformation in an agile age. The Agile World Podcast is brought to you by Tech Systems, an industry leader in
0:46.3	full-stack technology services, talent services, and real-world application.
0:52.1	For more information go to tech systems.com. To read more about the
0:56.0	topics discussed on this show you can go to my website at the agile.world and read my latest articles
1:01.7	or get a copy of my latest book, The Center of Experience,
1:05.0	a blueprint for creating an experience-led organization, now available on Amazon and other retailers.
1:11.3	My name is Greg Kielstrom, and I'm the host of the Agile World Podcast. I'm excited to introduce part one of a
1:16.6	special three-part series about content and CX, brought to you by Tech Systems, an industry leader
1:22.1	in full-stack technology services, talent services, and real world application.
1:27.0	Today we're going to talk about how content supports business outcomes, the critical importance of a content strategy in CX, and data's role in a content strategy.
1:37.1	To help me discuss this topic, I'd like to welcome Steve Householder and returning Agile
1:41.1	World guest Burke Beekler from Tech Systems Digital Experience team.
1:45.0	First, why don't you both tell me a little bit about your background and what you do at Tech Systems?
1:50.0	Hey, great, thanks Greg. This is Steve. It's great to be here. I have been with
1:55.8	tech systems now for 20 plus years going on to my 22nd year. To be precise,
2:00.7	it held several different posts in the organization both inside and outside the United States.
2:07.0	The last three years I've been looking after our digital and creative division heading that up.
	...

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