Hermose says this best. It says you don't charge higher prices because your product is better.

You charge higher prices because that makes your product better.

What up, y'all? Welcome back to the show. Today I'm going to cover exactly how you can charge a super

f-n expensive coaching package and attract the right types of wealthy clients. All right. So I was recently

having a conversation with my buddy, John Madsen. He's, you may or may not know him. He owns superhuman, former NFL player. He now runs a fitness

business that's doing, last time I checked, four and a half million per month. Okay, not a year

per month. And the last time we talked, I've known John for years, and we kind of came up around

the same time. Actually, he's been doing this for much longer than me even, 10, 12 years.

And when we had talked like maybe five, six years ago, he was stuck around 200K month,

300K month. Then he bumped up to like 500K month. But he changed a couple of small things in his

marketing and how he positions his program. And it caused them to just take off. Okay. And I'm

to share with you like what that change was and how you can apply this lesson into your take off. Okay. And I'm going to share with you like what that

change was and how you can apply this lesson into your own business. Okay. So really secret. I'm going to

give it away. He just raised his price. All right now. There's a little bit more behind that.

But he went from charging the last time I checked. My math might not be perfect here, but he was charging like 3 to 5K for, I think a six-month

offer for, actually I think it was like four to five months. And then he went to $10,000 for 90

days and he added a $30,000, really high level, like white glove package on top of that. Okay.

And it just caused them to hockey stick growth. They went from really struggling, getting

price objections, selling maybe 30,

40, 50 people a month to then I think he's selling like 250 new front end clients between those

two price points per month. So today I'm going to walk you through how you can do the same,

or at least take parts of this and apply it into your own messaging, your marketing, and delivery.

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