And the people who value you will stay and they will show up refreshed, renewed, excited because

there's this new thing in front of them now with a new price point.

Like a lot of times that's just what people need on their fitness journey to keep going.

All right, friends.

Hi, welcome back.

Welcome back to the show.

Today we're diving into one of the most important and also one of the most

terrifying parts of growing a business which is raising your prices but not only raising them

raising them without losing a single client so i talked to so many fitness coaches so many health

coaches and this is what holds them back and here's thing, it's not only hurting your bottom line,

it is draining your energy, your team,

if you have one, your resources, and your impact.

So in this episode, I'm breaking down how to shift your mindset,

how to actually communicate your value

so you can charge more,

and implement price increases along the way

that feel really good for you

and that get client results.

So let's get right into it. First, let's talk about price versus value. I want to clear something up.

Most people get this wrong. Price and value are not the same thing. This part is very important.

Please listen. Value is what you believe your offer is worth. Price is simply what someone pays to

access it. So the moment that the perceived value dips below your price, that's when clients or

...