Reels, Instagram Reels, are your storefront window, okay? Stories are the casual conversation

that happens when somebody comes inside of your store. And that's where real trust and

conversion is happening. Yo, you, welcome back, guys, to the fitness business podcast. I'm Jordan,

your host. And we're diving into one of the most underutilized content tools in the health

and fitness coaching space, which is how to use Instagram stories properly. Okay, stories are really, really important.

It's where the magic happens. All right. If, you know, if, let's say like Reels,

Instagram Reels are your storefront window, okay? Stories are the casual conversation

that happens when somebody comes inside of your store. And that's where real trust and

conversion is happening. So the problem with most coaches is either they ghost their stories, right,

or they just post random shit, like daily stuff with no real clear strategy and cadence. So when you

don't have a strategy and cadence, like a schedule to follow, you're always just acting on a whim,

right? Imagine if you didn't have a set workout program that you followed, then you went into the gym every day just like, well, what should I do today? Right. Don't

me wrong. If you're really an advanced trainee that can work for you, right? I do that sometimes,

but if you're trying to get the habit down or you're struggling with that, you need to have a cadence

and plans. Today, I'm going to give you a seven-day story framework, one that we use inside of IFCA with our students

that builds deep trust, warms up leads, and turns casual lurkers into DM conversations

without you needing to be glued to your phone all day.

So this system is ultimately very simple, sustainable, and works even if you're brand new or

not that good at content.

So let's jump in.

Okay, so here it goes.

Monday. You're going to show

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