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The BizChix Podcast:  Female Entrepreneurs | Women Small Business | Biz Chix

623: Do You Have a Marketing Problem?

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Natalie Eckdahl

Entrepreneurship, Business, Management

4.8630 Ratings

🗓️ 11 April 2024

⏱️ 21 minutes

🧾️ Download transcript

Summary

***We can still work together in a 90-Minute Intensive or 1:1 Coaching (6 months).***

The most common area new clients rank as needing 🔥 urgent help with is marketing. 

They report they aren’t doing enough marketing. 

They don’t have a real plan.

Or their current marketing plan isn’t working. 

🧐 But, 9 times out of 10, they DON’T have a marketing problem. 

In today’s episode, Elizabeth Cook, coaches with me in our Six Figures Lab group coaching program, and I discuss why “marketing” may not be the issue and what the real problem could be. 

Also, Elizabeth pulls an actual formula for you to use that I didn’t even know was in my brain! 

 

⭐️ Connect with me on LinkedIn and ask me any questions about our programs.

Purchase our on-demand workshop The Automatic Yes Framework.

Transcript

Click on a timestamp to play from that location

0:00.0

Do you think you have a marketing problem?

0:09.7

Chances are you don't.

0:12.4

Let me explain.

0:14.3

Before new clients join us in our group coaching program, Six Figures Lab,

0:18.6

we asked them to evaluate and analyze their business across essential

0:23.7

areas, including strategy, operations, team, and sub areas like marketing. This gives us insight

0:31.5

into what they believe the problem is and allows us to dig deeper to discover underlying issues. The most common area

0:41.3

new clients rank that they need urgent help with is their marketing. They report they aren't

0:49.7

doing enough marketing. They don't have a real plan or their current marketing plan isn't working.

0:55.9

But nine times out of 10, they don't have a marketing problem. In today's episode, Elizabeth

1:03.8

Cook, who is a coach in Six Figures Lab, and I will talk about why marketing may not be the issue

1:10.7

and what the real problem likely is.

1:14.0

You'll learn why a marketing problem is a sign you want more control and stability in your

1:20.2

business. The reason consultants, marketers, and financial professionals don't need an all-out

1:26.8

marketing blitz and what to do instead of

1:30.8

wishing for a magic formula. Elizabeth Cook, welcome back. Hi, Natalie. So today we're going to talk

1:42.4

about, do you have a marketing problem? So let's get to it first., do you have a marketing problem?

1:45.4

So let's get to it first.

1:46.7

Do most people have a marketing problem?

1:48.4

What's your short answer?

1:49.4

No.

1:51.0

We're done here.

...

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