621: Moving Beyond Selling a Package of Hours
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 28 March 2024
⏱️ 33 minutes
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Summary
Have you noticed that the longer you do the same type of work, the more efficient you get? That is why charging hourly or selling a package of hours starts to feel less great over time.
We teach our clients to create either a monthly or a high ticket project business model based on the deliverables not based on the number of hours it takes
This works especially well for consultants, marketers and financial professionals.
Elizabeth joins me in this episode and we discuss the four stages of the Retainer Roadmap and how you can specialize your services and uplevel your clients. We will share common concerns as well as examples of how the Retainer Roadmap will help you scale your business to offer a package of value instead of a package of hours.
🗺️ Purchase our on-demand workshop The Retainer Roadmap
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Transcript
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| 0:00.0 | Welcome back, Elizabeth. |
| 0:07.8 | Hi, Natalie. |
| 0:08.6 | I'm really excited today to cover our retainer roadmap and the four stages of the retainer roadmap that we've defined. |
| 0:17.2 | And then we're going to focus on how people move from a package of hours to a package of value. |
| 0:25.6 | And then we're going to cover some examples as well. |
| 0:28.0 | That sounds great. |
| 0:28.8 | So should we start by identifying what those four stages are? |
| 0:32.5 | Yes. |
| 0:32.8 | So we have a visual of the retainer roadmap, which we share in our workshop, which is the same |
| 0:41.1 | name, the retainer roadmap. |
| 0:42.6 | And if anyone's interested in learning more about that workshop, they can go to bizchicks.com |
| 0:48.4 | slash retainer. |
| 0:49.4 | So I recommend that if listening to this is of interest. |
| 0:52.7 | As we help someone build a retainer business, |
| 0:55.4 | there are four stages that all businesses walk through. And different amounts of time are |
| 1:01.7 | spent, you know, depending on the business and the person and the trajectory of their business, |
| 1:06.7 | there's not like a set timeline for any of these. And as we were talking beforehand, |
| 1:10.9 | some of the roadblocks come up again and again. But in general, these are the four stages |
| 1:15.2 | that we see businesses go through. And stage one is you start your business and you're just |
| 1:20.3 | charging hourly. So any work you get, you're just being paid hourly for that work. Find another |
| 1:25.0 | client, do some more hourly or the same client, you might just |
| 1:28.0 | like say, okay, I did 10 hours this month and they pay you for that time. |
... |
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