Often you hear coaches and marketers recommend that you take your online relationships offline,

which I absolutely agree with.

But today, I am sharing the immense value of the opposite, taking your offline relationships online, more

specifically connecting with your local network on LinkedIn and engaging and educating via that

powerful platform. There is gold in your local market, which you may be ignoring or not fully

leveraging. And I am sharing how I teach our clients in our Six Figures Lab Group coaching

program to create a pipeline of ideal clients by leveraging local networking and LinkedIn.

The biggest idea I want to share with you and my clients that are

listening, hello friends, I'll see you in the group later, is that it is not enough to connect with

people locally or to be on social media. The missing piece that is rarely discussed is that you need to combine the two.

It is a both and, not either or. Local networks are powerful. LinkedIn is powerful. Working in conjunction,

they are an indomitable force to attracting a pipeline of ideal clients. Sounds good, right? Let's talk about

connecting locally first. One of the things I love about in-person connections is that trust

is formed faster. The time that passes from that initial meeting with someone locally or being connected

to a local referral partner to landing that ideal client is exponentially faster than trying

to cultivate connections solely online.

The other amazing thing about local networking is that

there is a natural interconnectedness. You live in the same area. You automatically have that

in common. Most likely there are many activities and people in common as well. There is a bond

that forms faster when we can see and touch someone.

In some ways, it feels safer and easier to make recommendations. And those referrals from our

local connections, those requests from our local connections bear a lot of weight. If you feel that your local community is too small,

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