So many coaches, they believe they're generating leads when in reality, all they're doing

is actually nurturing an audience that they already have. So many times, I will ask someone,

you know, what are you doing for lead generation? And they're like, I'm creating content.

Okay, but if that content isn't bringing in new followers, that's not lead generation.

Yo, yo, welcome back to the fitness podcast. So today we're talking about something that holds

so many health coaches, fitness coaches back, which is lead generation. And not just any leads,

but qualified leads that actually will turn into paying clients is what we're talking about

today. So if you've ever felt stuck, like, man, I'm just creating content to get leads.

I'm not seeing real growth. You're doing other things to get leads. This episode is for you.

So we will break down why traditional, or I will break down my traditional lead generation

methods just don't work anymore. And how you can attract the right people in your business

without having to

rely on your content going viral, sending cold DMs, just a lot of things that aren't predictable.

So let's dive in. Let me start with the problem with traditional lead generation. So so many coaches,

they believe they're generating leads when in reality all they're doing is actually nurturing an

audience that they already have.

So many times I will ask someone, you know, what are you doing for lead generation?

And they're like, I'm creating content. Okay, but if that content isn't bringing in new followers,

that's not lead generation. It's just engagement and it's just lead nurture. So here's the

issue with that being the only strategy. Eventually, the audience runs

dry. Doesn't matter how big your following is, you will run out of people to hear your message.

And number two, only a fraction of your followers see your content anyway. So even if you do

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