619. [5-Minute Value Series] The Simple Testimonial Framework That Converts
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 6 March 2025
⏱️ 6 minutes
🧾️ Download transcript
Summary
Welcome to the first of many 5 minute value series episodes where we will give you tangible and actionable direction and information that will help you grow your online coaching business without all the fluff. If you are a loyal listener, you know I like to talk but I know your time is valuable. In today's episode, we're going to cover testimonials, why they are so important, the mistakes that most coaches make with them, and the exact process we teach our clients in IFCA.
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Transcript
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| 0:00.0 | You need to create an emotional journey for that listener, that viewer, that reader to go with you |
| 0:03.9 | that shows where they started, what they struggled with, and how life changed for them |
| 0:08.3 | beyond just the physical transformation. What up, guys? Welcome back to the fitness business |
| 0:12.5 | podcast. This is one of the first of many five-minute value series. This is where I'm going to |
| 0:17.1 | give you a tactical and actionable tip or strategy or tactic to help you |
| 0:21.1 | grow your health and fitness coaching business in five minutes or less. So if you notice that I'm |
| 0:25.1 | talking kind of fast, it's because if you're a longtime listener of this podcast, you know, |
| 0:29.0 | I'm kind of a talker. So you're probably like, no way, bullshit, no way this is going to be five minutes. |
| 0:32.8 | Let's see how it goes. But I know you're busy. Everybody's busy. So I want to try to just value your time, |
| 0:37.8 | give you something to go use, and that way you don't have to listen to me ramble all day. So let's |
| 0:41.4 | jump in. We're going to talk about testimonials, okay? And why most coaches completely mess up |
| 0:46.0 | testimonials or case studies. I'm going to use those words interchangeably. But you know what |
| 0:50.5 | usually you do is like you slap it before and after photo on instagram it's like |
| 0:54.2 | tina lost 35 pounds you know hell yeah amazing by myself it just doesn't work right well why is that |
| 0:59.4 | well that's what i'm going to cover today and i'm going to show you the right way to do it instead |
| 1:02.6 | and so first like why do testimonials and case studies matter so much and social proof right it's the |
| 1:08.6 | idea of social proof and it's it's not just nice to have. It is a core |
| 1:12.4 | essential pillar of your business. It creates what psychologists call this bandwagon effect, right? |
| 1:16.5 | People do, or people are more likely to want to do what other people are experiencing, |
| 1:20.9 | especially if that experience is positive. All right, there's a reason that Amazon shows you |
| 1:24.6 | the most popular items first, right? Or the first thing that you do when you buy |
| 1:28.5 | something is you typically check out the reviews. And if a thousand people say that this fucking, |
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